Privacy Policy

Privacy Policy

1) Information About the Collection of Personal Data and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about the handling of your personal data when using our website. Personal data includes all data by which you can be personally identified.

1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Luxor London. The responsible party for the processing of personal data is the individual or legal entity that determines the purposes and means of processing personal data, either alone or jointly with others.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) Data Collection When Visiting Our Website

When you use our website purely for informational purposes, meaning you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for displaying the website:

  • The specific webpage visited

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you arrived at the page

  • Browser used

  • Operating system used

  • IP address used (if applicable: in anonymized form)

Processing occurs in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used in any other way. However, we reserve the right to review the server log files subsequently if concrete indications of unlawful use arise.

3) Cookies

To make your visit to our website more attractive and enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process (e.g., remembering items in a virtual shopping cart for a later visit). If personal data is processed using cookies, processing occurs in accordance with Art. 6(1)(b) GDPR for the execution of the contract or Art. 6(1)(f) GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may collaborate with advertising partners who help make our online offer more interesting to you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with such advertising partners, you will be informed about the use of such cookies and the scope of the information collected within the individual paragraphs below.

You can set your browser to inform you about the use of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when closing the browser. If cookies are not accepted, the functionality of our website may be restricted.

4) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, Art. 6(1)(b) GDPR serves as an additional legal basis for processing.

Your data will be deleted once your request has been fully processed, provided that there are no statutory retention requirements that would prevent deletion.

5) Data Processing When Opening a Customer Account and for Contract Execution

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the aforementioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully executed or your customer account has been deleted, your data will be blocked, considering retention periods under tax and commercial law, and deleted after these periods expire, unless you have expressly consented to further use of your data or we have reserved the right to use data beyond this scope as permitted by law.

6) Use of Your Data for Direct Advertising

6.1 Subscription to our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means we will only send you an email newsletter if you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later date. The data collected when registering for the newsletter will only be used for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Newsletter Dispatch to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range by email. Pursuant to Section 7(3) UWG, we do not need to obtain separate consent for this. Data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned above. You only incur transmission costs according to the basic tariffs. After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) Data Processing for Order Handling

7.1 To process your order, we work with service providers who support us wholly or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers as required for processing.

7.2 Use of Payment Service Providers

  • PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or “buy now, pay later” via PayPal, we transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal") as part of the payment processing. The transfer occurs in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to perform a credit check for certain payment methods, such as credit card via PayPal, direct debit via PayPal, or “buy now, pay later” via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal’s legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of default is used by PayPal to decide on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). If score values are included in the creditworthiness result, they are based on a scientifically recognized mathematical-statistical procedure. Address data may be included in the calculation of score values. For further data protection information, including information on the credit agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/webapps/mpp/ua/privacy-full.

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

8) Use of Third-Party Tools and Links

We may provide you with access to tools provided by third parties. You acknowledge and agree that we provide access to these tools "as is" and "as available" without any warranties or representations. We disclaim any liability for any harm or damages related to third-party tools or links. Ensure you are familiar with and agree to the terms provided by the third party.

9) Your Rights as a Data Subject

You have the right to request access to, rectification, erasure, or restriction of your personal data. You may object to data processing or request data portability. If you believe your data is being handled unlawfully, you have the right to lodge a complaint with a supervisory authority.

For detailed rights, refer to Articles 13-14 of the GDPR.

10) Retention Periods

We store personal data for as long as necessary to fulfill legal, contractual, or organizational requirements. Data is deleted after relevant obligations end unless further use is explicitly permitted.

ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to serve ads relevant to users, improve campaign performance reports, or prevent the same ads from being shown repeatedly. Through a cookie ID, Google tracks which ads are displayed in which browser, preventing them from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6, para. 1 lit. f GDPR.

Additionally, DoubleClick uses cookie IDs to track conversions related to ad requests, such as when a user sees a DoubleClick ad and later visits the advertiser's website and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no control over the scope and further use of the data collected by Google through the use of this tool. Through the integration of DoubleClick, Google receives the information that you have visited the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider collects and stores your IP address.

If you do not wish to participate in this tracking procedure, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, where this setting will be deleted if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance's website www.aboutads.info for information on setting cookies and adjusting your settings. Finally, you can configure your browser to be informed about the setting of cookies and make individual decisions about their acceptance or exclude the acceptance of cookies in certain cases or generally. Please note that the functionality of our website may be limited without accepting cookies.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with the level of data protection required in the EU.

For more information about DoubleClick by Google’s privacy practices, visit: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and Google LLC’s conversion tracking. Google AdWords helps us promote our offerings on external websites through ads. We can assess the success of individual advertising measures based on the campaign data. This serves the purpose of showing ads relevant to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

A cookie for conversion tracking is set when a user clicks on an AdWords ad. These cookies are small text files stored on your computer. Typically, these cookies expire after 30 days and are not used to identify users personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each AdWords customer receives a different cookie, so cookies cannot be tracked across AdWords customer websites. The information collected via the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, no information that personally identifies users is provided. If you do not wish to participate in the tracking, you can block the use of cookies for Google’s conversion tracking by adjusting your internet browser settings. You will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising under Art. 6, para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with the level of data protection required in the EU.

For more information about Google’s privacy practices, visit: https://www.google.de/policies/privacy/.

You can permanently disable cookies for ad preferences by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=de.

Please note that certain features of this website may not be available if you disable cookies.

11) WEB ANALYTICS SERVICES
Google (Universal) Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, text files stored on your computer, to analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transferred to a server of Google in the USA and stored there.
This website uses Google Analytics only with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and thus prevents direct identification of users. By using this extension, your IP address is truncated by Google within EU member states or other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out under Art. 6, para. 1 lit. f GDPR, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings; however, please note that if you do this, you may not be able to use all features of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de.

Alternatively, to prevent the collection of data, you can click the following link to set an opt-out cookie, which will prevent Google Analytics from collecting data on this website in the future. (This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you need to click this link again): Google Analytics disable.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with the level of data protection required in the EU.

For further information about Universal Analytics, visit: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376.

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING
Facebook Custom Audience via Pixel Method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this method allows tracking of user behavior after they have viewed or clicked on a Facebook ad. This procedure helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and can assist in optimizing future advertising measures.
The data collected is anonymous to us and does not provide any insights into the user's identity. However, the data is stored and processed by Facebook, so a connection to the respective user profile may be possible, and Facebook may use the data for its own advertising purposes, in accordance with Facebook’s data usage policy (https://www.facebook.com/about/privacy/).
You can enable Facebook and its partners to serve ads on and off Facebook. To this end, a cookie may be stored on your computer. These processing activities only occur if explicit consent is given in accordance with Art. 6, para. 1 lit. a GDPR.
Consent to the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your parents for permission.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with the level of data protection required in the EU.

To disable the use of cookies on your computer, you can configure your browser to prevent cookies from being placed in the future, or delete any cookies already placed. Disabling all cookies may prevent certain functions on our website from being executed. You can also disable the use of cookies by third parties, such as Facebook, at the following Digital Advertising Alliance website: https://www.aboutads.info/choices/.

Google AdWords Remarketing
Our website uses Google AdWords Remarketing features to advertise our website in Google search results and on third-party websites. Google uses a cookie in your browser, which automatically enables interest-based advertising based on the pages you visited. The processing is based on our legitimate interest in optimal marketing of our website under Art. 6, para. 1 lit. f GDPR.
No further data processing occurs unless you have consented to Google linking your web and app browsing.